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Section Communicating with Different Audiences

The same data findings might need to be communicated very differently depending on the audience. Students need to develop the skill of adapting their message, language, and visualizations to match their audience’s knowledge, interests, and needs.

Checkpoint 78.

Students studied the relationship between homework time and test scores. How should they adapt their presentation for: (a) younger students, (b) parents, and (c) teachers?
Hint.
Think about what each audience already knows, what they care about, and what language will be most effective.
Solution.
For younger students: Use simple graphs and language like “We found that kids who spend about 1-2 hours on homework usually do better on tests, but more than 3 hours doesn’t seem to help more.” For parents: “Our data suggests optimal homework time is 1-2 hours, with diminishing returns beyond that—quality may matter more than quantity.” For teachers: “Our analysis reveals a curvilinear relationship between homework duration and assessment performance, suggesting efficiency and targeted practice may be more important than total time invested.”

Exploration 33. Try This Week: Audience-Adapted Communication.

Time needed: 20 minutes for adaptation practice
The Process: Have students take one data finding and adapt it for three different audiences:
Audience Analysis Questions:
• What does this audience already know about this topic?
• What do they care most about?
• What language and examples will resonate with them?
• What action (if any) do we want them to take?
Adaptation Elements:
• Vocabulary level and technical terms
• Types of examples and analogies used
• Level of detail about methods and limitations
• Visual complexity and design choices
• Call to action or implications highlighted

Checkpoint 79.

When creating visualizations for diverse audiences, what accessibility considerations should students keep in mind?
Hint.
Think about different ways people might experience or interact with visual information.
Solution.
Students should consider: (1) Using colors that work for colorblind viewers, (2) Providing text descriptions of visual elements, (3) Using large enough fonts, (4) Avoiding relying solely on color to convey information, (5) Providing data in multiple formats when possible. This teaches inclusive design thinking from an early age.

Exploration 34. Choosing Communication Formats for Different Contexts.

Formal Presentations: School board meetings, science fairs, academic conferences
• Structured format with clear agenda
• Professional visualizations with detailed citations
• Technical language appropriate to audience
Informal Sharing: Classroom discussions, hallway displays, social media
• Conversational tone and accessible language
• Eye-catching visuals with key takeaways
• Interactive elements when possible
Written Reports: Newsletters, blog posts, research papers
• Clear narrative structure with supporting visuals
• Appropriate depth for intended readership
• Proper citations and methodology descriptions

Checkpoint 80.

A student writes: “Our analysis revealed a statistically significant positive correlation between breakfast consumption and academic performance metrics.” How could they express this in plain language?
Hint.
Think about how to convey the same meaning using everyday words that any audience could understand.
Solution.
Plain language keeps the essential meaning while using familiar words: “analysis revealed” becomes “we found,” “positive correlation” becomes “tend to go together,” and “academic performance metrics” becomes “tests and assignments.” Students should practice expressing complex findings in ways that anyone can understand.